With a new brand strategy and visual identity, the future of Kattegatcentret has set sail under the headline ”Bitten by the ocean!”. In collaboration with Kattegatcenteret, we have found a unique voice that can speak in favor of the ocean. It is a voice that, with humor, catching fascination and surprising edge, provides insight about the wonderful world of the ocean and its importance to all life on earth to the audience.
Kattegatcenteret manages to translate what most people find fascinating, but only a few understand. They are the ‘translators of the ocean’ and can tell you whether jellyfish can think or if the male seahorse is the one who gets pregnant. They even know the exact number of bones in the most vicious shark.
The journey with Kattegacenteret is a study of how getting the dedicated employees of the organization involved leads to finding the personality and drivers of a brand. The strong and authentic brand of Kattegatcenteret depends on the unique knowledge of the employees.
If you are interested in further details about the case contact Klaus Matthiesen, founding partner.