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Din Sundhedsfaglige A-kasse

Client: DSA
Task: Strategy / Identity / Campaign

DSA - Din Sundhedsfaglige A-kasse - is an unemployment insurance fund for healthcare professionals. DSA - partner in working life. The partner role is central and DSA wishes to present its members’ study and working life, both when things are going well, and especially when they are not, or when you feel the urge to seek out new challenges.

The visual universe has also been updated - the colours are now warmer, the use of icons has been modernised based on the geometry of the updated logo and the brand experience as a whole has been intensified.

In partnership with DSA, we have developed the new vision ‘Partner in working life’. On the basis of the strategy and vision, we have redefined DSA’s brand strategy.

If you are interested in further details about the case contact Klaus Matthiesen, founding partner.

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