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Client: Design School Kolding
Task:  Identity / Exhibit / Print

Let designers and businesses play together and the foundation for innovative and groundbreaking solutions is set, a foundation that is built upon real life challenges! ’Design to Play – Play to Design’ was the theme of the 2013 Designcamp and Designskolen Kolding.

The assignment was to create an identity that welcomed play and imagination. The identity is carried by various patterns that, in a living but rigorous fashion, invites the user to play along. 

Among other things, we developed a website, publications, exhibition design, and a camp-kit that all ties together into a single story.

The Designcamp has been a playful and experimenting assignment. We had the opportunity to challenge our own academic skills and unfold a coherent brand universe – a real pleasure when you can see the intentions come true, with the users interacting and playing with the brand.

If you are interested in further details about the case contact 
Klaus Matthiesen, founding partner.

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