BioMedical Design is a program whereby experienced professionals form interdisciplinary teams and are taken through the process of identifying needs, inventing new solutions, and implementing ideas. Aarhus University and University of Copenhagen are managing the programme together and is sponsored by the Novo Nordisk Foundation.
We created the brand strategy and visual identity - and developed the website together with Ahrengot. We wanted a mixed flavor of ‘academic’ and ‘innovation’ – and used alternating words to communicate a complex and changeable message.
If you are interested in further details about the case contact Klaus Matthiesen, founding partner.